Present-day owner Greg Tiedemann was only four years old in 1973 when he watched his grandmother open Luv-It Frozen Custard, one of the most popular Strip destinations for locals and tourists alike. One block off the Strip near the Stratosphere, Luv-It was around before most casinos were built, and the Luv-It sign is now widely considered a local landmark. The store sells frozen custard (ice cream’s smoother, creamier, egg-based, at-least-10-percent-butterfat cousin) in cones, shakes, malts and floats, all from a walk-up window, but the specialty is sundaes. Available with two or three scoops of vanilla custard, sundaes include the Western, with caramel, hot fudge and pecans, and the Cherry Yum Yum, with black cherries and cookie crumble. Other treats include chocolate-covered frozen bananas and Luv-Sticks (frozen custard on a stick).
Cash only. Serving from 1 pm–10 pm Sun–Thur, until 11 pm Fri–Sat.
"Forgot the big names and the hip celebrity clientele. When City Life readers want a sugar fix, they head downtown."
— Las Vegas City Life
Present-day owner Greg Tiedemann was only four years old in 1973 when he watched his grandmother open Luv-It Frozen Custard, one of the most popular Strip destinations for locals and tourists alike. One block off the Strip near the Stratosphere, Luv-It was around before most casinos were built, and the Luv-It sign is now widely considered a local landmark. The store sells frozen custard (ice cream’s smoother, creamier, egg-based, at-least-10-percent-butterfat cousin) in cones, shakes, malts and floats, all from a walk-up window, but the specialty is sundaes. Available with two or three scoops of vanilla custard, sundaes include the Western, with caramel, hot fudge and pecans, and the Cherry Yum Yum, with black cherries and cookie crumble. Other treats include chocolate-covered frozen bananas and Luv-Sticks (frozen custard on a stick).
Cash only. Serving from 1 pm–10 pm Sun–Thur, until 11 pm Fri–Sat.
"Forgot the big names and the hip celebrity clientele. When City Life readers want a sugar fix, they head downtown."
— Las Vegas City Life