Four of our Feature D.C. Bloggers are combining
efforts and starting a new media company:
Four Entrepreneurial D.C. Bloggers Launch New Marketing
Effort
Lauren DeSantis, Lisa Shapiro, Mary Kong and Johnna Rowe form media
collective, 4Bitten Media.
WASHINGTON, DC (April 9, 2012) - Lauren DeSantis of Capital
Cooking, Mary Kong of Girl Meets Food, Lisa Shapiro of Dining in DC
and Johnna Rowe of Johnna Knows Good Food, have teamed up to create
4Bitten Media.
4Bitten Media is a media collective formed in 2011 to offer
businesses branding opportunities on Capital Cooking, Dining in DC,
Girl Meets Food and Johnna Knows Good Food. Through the power
of group social media outreach and advertising, 4Bitten Media
offers exposure to a focused audience of home cooks, restaurant
customers and savvy consumers. This is especially valuable to
restaurants, food brands, beverage companies, businesses and
retailers.
Although there are countless food blogs in the Washington, DC area,
these well-connected blogs have maintained large followings due to
consistent, useful and relevant content, and regularly garner
attention from the Food Network, Washington Post, WUSA-9,
Washingtonian, NBC Washington, Eater, Washington City Paper, and
more.
"I have always been a big proponent of the collective reach of
bloggers," says co-founder Lisa Shapiro. "People rely on us as
their ultimate resource of recommendations, and we take this trust
very seriously. Working together, we have the power to bring
businesses to the forefront of the market share."
Since its official launch last month, 4Bitten has received an
overwhelmingly positive response by key restaurant industry players
and local media. Several local, national, and international
businesses have already signed on, looking to tap into the
collective's expansive reach, including RAMMY 2011 Chef of the Year
Todd Gray and co-owner, Ellen Gray of Equinox Restaurant, The
American Lamb Board, Catoctin Creek Distilling Company, VegWeek
2012, and many more.
In addition to traditional advertising and marketing, 4Bitten Media
has future plans to expand their media services to include planning
events, editorial integration, social media outreach and strategic
planning, and sponsorships.
For more information, please email 4Bitten Media at info@4bittenmedia.com or
visit http://4bittenmedia.com. Also
connect with 4Bitten Media on Twitter: http://twitter.com/4BittenMedia,
and on Facebook: http://www.facebook.com/4BittenMedia
About 4Bitten Media
4Bitten Media is a blog collective formed by Lisa Shapiro, Johnna
Rowe, Lauren DeSantis and Mary Kong. Lisa Shapiro established
Dining in DC in 2007, with dining reviews, recommendations, tips,
news and is well-known for its DC Restaurant Week coverage.
Johnna Rowe started Johnna Knows Good Food, featuring recipes,
drink mixes plus restaurant reviews, and the highly-acclaimed
"Etiquette Tuesday." Television series Capital Cooking with
Lauren DeSantis has been exploring the culinary and cultural riches
of capital cities around the globe since 2008, and now reaches 20
million homes. Mary Kong started Girl Meets Food in 2009 to
highlight unusual food finds, and today continues to feature quirky
food stories and offbeat dining guides.