From Elizabeth Licata of Nation's Restaurant News
officially unveiled its long-awaited Kentucky Grilled Chicken on
Tuesday, in a nationwide product rollout that brand parent Yum! Brands
Inc. has said will help spark sales at the chicken chain.
years in development, the grilled chicken product is intended to
provide more healthful offerings to customers and increase visits among
consumers who think of KFC as a fried-chicken-only restaurant. The
grilled chicken is priced the same as KFC’s fried chicken, and the
chain’s well-known buckets can be mixed with both grilled and fried
“It will help sales,” KFC
franchisee Ric Rozier said in New York at the unveiling of Kentucky
Grilled Chicken. “It is designed to increase trial among new customers
and keep our regular customers happy with a new product.”
who as vice president of operations at GDR Associates Inc. operates
three restaurants in Westchester, N.Y., has been offering the product
for two weeks, but he declined to give any sales results.
spread the word about the new product, KFC will offer free samples
nationwide on Monday, April 27. Consumers who stop by any KFC
throughout the day for “UNFry Day” will receive a free piece of
Kentucky Grilled Chicken.
The product launch
also will be supported by a nationwide advertising campaign created by
DraftFCB Chicago urging customers to “UNThink what you thought about
KFC.” TV spots feature endorsements from The Food Network’s Sandra Lee
and TV One’s chef G. Garvin. A website, www.unthinkkfc.com, also has been developed.
new Kentucky Grilled Chicken is delicious,” Lee said. “In addition to
being a better-for-you option, I love that moms can swing by the
drive-thru of their local KFC and pick up an entire meal that is high
in quality and taste.”
With between 70 and 180
calories and 4 to 9 grams of fat, depending on the piece, Kentucky
Grilled Chicken is positioned as an option that will draw
health-conscious consumers back to KFC. Original Recipe fried chicken
has between 110 and 370 calories and 7 to 21 grams of fat per piece.
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