Monday April 20, 2009
WHEN: The valley wide Restaurant Week takes place in two back‐to‐back segments spanning 10 days each, so patrons can enjoy 20 days of delicious dining in the desert.
Palm Springs, Desert Hot Springs,
Cathedral City & Rancho Mirage:
Sunday, May 31 ‐ Tuesday, June 9
Palm Desert, Indian Wells,
La Quinta & Indio:
Wednesday, June 10 ‐ Friday, June 19
PRICING: $24 or $36 per person for a three‐course meal (appetizer, main course, dessert),
depending on the restaurant. Beverages, tax and gratuity are additional.
MARKETING: Zenzi, (formerly SZPR) will head up all public relations and marketing efforts. The agency has a proven track record planning successful culinary events with San Diego Restaurant Week, which attracts 250,000 diners annually, and the inaugural Palm Springs Restaurant Week in 2008.
Lisa S. Herman