Monday April 6, 2009
* Froots Smoothies of Cooper City, Fla., which is piloting technology that turns customer wireless-network-capable cell phones, laptops and PDAs into ordering and payment devices.
* The Boiling Crab, a casual-dining restaurant in Garden Grove, Calif., that is managing its 300-to-400-name table-wait lists by substituting cell phone calls or text messages for pagers.
* Branches of Atlanta-based Church’s Chicken, and franchised California outlets of the Jack in the Box and Denny’s chains, which are trying cell phone-based couponing and surveys.
* A trio of Southern California table-service operations that are letting guests text message compliments or complaints to nearby managers.
Many say the initiatives yield multiple benefits, from increasing operational efficiencies to boosting customer satisfaction."
[Editor's note: Check out www.WhereTheLocalsEat.com's own LocalEats app for a guide to the top restaurants in the country, as well as coupon deals at select restaurants in Nashville and coming soon to other cities nationwide.]