Saturday February 14, 2009
From the Seattle Times, By The Seattle Times staff: Starbucks top spokesman sent the following memo out to its employees, confirming media reports today that the Seattle coffee company is about to introduce instant coffee. Here is a copy of the memo:
This afternoon, a number of media outlets have reported that Starbucks will be introducing a new product next week. Here's what we can tell you:
We are hosting exclusive events next week in New York and other cities where we will unveil the product. We have been working on this project for over 20 years, and have a patent pending on the technology that enables us to absolutely replicate the taste of Starbucks coffee in an instant form. And as Howard has always said, "The proof is in the cup."
The instant coffee market is a $17 billion global market and it offers us a significant opportunity as we launch this transformational product.
We wanted to share the key points and get primed for next week. Details and samples will be arriving in stores by Wednesday, so that you can discover firsthand what all the excitement is about.
svp, Public Affairs