From Ron Ruggless of Nation's Restaurant News: Pizza Hut on [July 15] unveiled a free application for iPhone and iTouch users that allows customers to place food orders and download coupons. With the application, available from Apple's iTunes App Store, users can find nearby Pizza Huts through the phone‚s location functions and scroll, tap, pinch, stretch, drag, drop, tilt and shake their orders. (See a demonstration at www.pizzahut.com/iPhone.) Customers can also pull „coupons‰ off a "virtual refrigerator" that touts current deals.
Penetration among the 40 million iPhones users is especially high among men 18 to 34 years old, which Pizza Hut says is a target demographic. Users in that group are more often likely to make purchases using mobile platforms as well, said Brian Niccol, chief marketing officer for Dallas-based Pizza Hut.