By Todd Venezia of the New York Post: Mason Reese is back.
Who? Well, if you don't remember him, then you probably weren't around in the early 1970s.
The cherub-faced, fire-haired child actor was the king of TV
pitchmen before he even reached puberty -- most famous for doing
commercials for Underwood Deviled Ham, in which his adorable
"borgasmord" mispronunciation of smorgasbord charmed the nation.
Today, the 44-year-old New Yorker is about to start a new business
in the East Village, an Avenue A lounge called Destination Bar and
"I've always enjoyed nightlife, I've always found it to be really magical," he told The Post.
He said he has no regrets about his time in the limelight in the
early 1970s, when he appeared on the Mike Douglas talk show and graced
the cover of TV Guide (inset).
As Reese grew up in the 1980s, he became a regular on the New York
club scene, passing the velvet rope each night at hot spots like China
Club and Limelight, where he says he lost his virginity to the women's
In the 1990s, he opened up his own lounge called Nowbar and co-owns a restaurant called Paladar on the Lower East Side.