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Long Live the King of Pitchmen

From Owen Morris of The Pitch in Kansas City: Ed McMahon's death was sort of overshadowed by all the rest of the news in the world yesterday. But let's not forget the man who introduced, sat next to and laughed with Johnny Carson for three decades. McMahon also starred in his share of commercials, most famously for Publishers Clearing House and Cash4Gold. But back in the late '60s and early '70s, Ed McMahon was Mr. Budweiser, his everyman persona and friendly demeanor extolling the virtues of "America's greatest beer." Always ready to be the sidekick, he played second-banana to Frank Sinatra in this one:
 
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