From Claudia Eller of the Los Angeles Times: When it comes to marketing movies to kids, fast food wasn't to Disney's taste. But 20th Century Fox sees nothing wrong with a Big Mac. The News Corp. studio has struck a partnership with McDonald's for five of its major movie releases through 2010, beginning with the summer sequels "Night at the Museum: Battle of the Smithsonian" and "Ice Age: Dawn of the Dinosaurs." Such movie tie-in deals, which encompass advertising commitments, in-store promotions and online campaigns, have become increasingly important to Hollywood studios as they try to hold a lid on marketing costs. Advertising expenditures for TV campaigns can exceed $10 million per picture." http://www.latimes.com0 Comments
Since 1995, "Where The Locals Eat" and LocalEats dining guides have featured locally owned restaurants across America. From the finest steakhouses and sushi bars, to classic burger joints and roadside barbecues, LocalEats recommends unique restaurants to suit every taste and price range.