From William Grimes, The New York Times: Daniel Carasso, who helped turn yogurt from an obscure ethnic food into an international staple through the Danone brand in Europe and Dannon in the United States, died [May 17] at his home in Paris. He was 103. The death was announced by Groupe Danone, of which Mr. Carasso was honorary chairman. The Danone brand owes nearly everything to Mr. Carasso, including its name. When his father, Isaac, created the yogurt in Barcelona in 1919, he named it after his son, whose nickname in Catalan was Danon, or Danny. From this small start-up operation Daniel Carasso developed a global business, beginning in France in 1929, expanding to the United States during World War II and eventually reaching markets as far-flung as Mexico, Brazil and Morocco. "My dream was to make Danone a worldwide brand," he said at a news conference in April to celebrate Danone's 90th anniversary. http://www.nytimes.com0 Comments
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