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Chicken Wing Finder Makes Debut

Restaurant reviews by food category have been around for ages, but one man is betting that sports fans, or anyone for that matter, aren't satisfied with the information about chicken wing establishments.

Enter Mark Gilmor, the man behind Kluckr, a Web site and iPhone app that lists more than 20,000 restaurants that serve chicken wings in its database.

Of the 20,000 places, Gilmor says about half are currently rated in appropriate categories, including heat, variety, service, value and atmosphere.

With chicken wings selling at such a feverish pace that wings are selling at a greater per pound wholesale price than breast prices, this just might be the perfect time for such an endeavor. Arguing over the "perfect wing" is already part of gameday conversations.

"Guys always debate the difference between a good and a bad wing," said Gilmor, who heads up Kluckr Communications, the company created for the project. "We want to be part of the dialogue and engage the competitive nature of the debate."

Since launching last month, Gilmor says Kluckr.com has had four times more Web traffic than the company originally projected. In three weeks, they've sold the Kluckr iPhone app, at 99 cents apiece, to about 1,000 people.

Gilmor believes Kluckr can get to 100,000 downloads by next October as word of the app spreads and more information fills the Kluckr database.

Getting to that many downloads requires investing in the chicken wing space. People that register with Kluckr are eligible to be invited to chicken wing parties organized by the company. The company is also hosting wing parties around the country — this weekend at Virginia Tech — to spread the word about the Kluckr name to those who haven't heard about it.

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