From Jennifer Litz of PizzaMarketplace.com: Ever since Pizza Hut
announced it generated a million sales via its iPhone app in a little
over three months, pizza operators have been abuzz about the potential
for takeout ordering applications for the iPhone and other mobile
But app usage stats provided by
Pinch Media, the premiere mobile application analytics company, are
sobering: Only 20 percent of users on average return to apps the day
after downloading them. Paid apps have better involvement track records
than free ones, but not by much. Usage time declines by almost a third
in first month after use alone.
hasn't prevented tech-savvy companies from trying to entice restaurant
clients with success stories like Pizza Hut's. Moglumedia yesterday
introduced MogluRBN, an iPhone-based solution that makes it easy for
restaurants, bars and nightclubs to engage with customers through their
mobile devices anywhere and anytime.
Designed specifically for the
hospitality industry, MogluRBN is a mobile presence package that
combines a custom-designed iPhone application with managed content
updates, real-time analytics, strategy consulting and customer support.
The cost? A steep service charge of $45 to $195 a month.
But the company claims MogluRBN is
an affordable way for restaurants, bars and nightclubs to keep
customers informed of menu items, drinks and upcoming events, offer
mobile coupons and exclusivity passes, receive feedback through comment
cards, support mobile ordering and more.
"Restaurants, bars and nightclubs
understand the value of a mobile experience as a way to connect with
customers on the go. But until now, mobile has been prohibitive in
terms of time and cost," said Edison Thomaz, founder and principal of
Moglumedia. "MogluRBN offers a mobile solution for the hospitality
industry that is affordable and truly end-to-end. We bring businesses
to mobile, keep their content fresh, and review their mobile strategy
on a regular basis to make sure it's working for them."
is available immediately under three subscription plans: Basic, Plus
and Premium. While all plans include a customized iPhone application
(with the subscription services listed below), the Plus and Premium
plans offer an application with additional features, more frequent
managed content updates and, for the Premium plan only, monthly
consultations on mobile strategy.
A MogluRBN subscription includes a
custom-designed iPhone application, submission of custom iPhone
application to Apple's App Store, real-time iPhone application usage
analytics through a Web dashboard, mobile strategy consultation and
management and updating of mobile content.
But before you rush off in hopes of
creating the Next Big App, keep in mind that the only food-related app
in Apple's list of all-time most popular paid downloads is iBeer. It
turns the iPhone into a virtual glass whose suds you can drain at the
tip of a phone. People pay a dollar for it.