Forget fried Oreos. There's a new artery-clogging, cholesterol-raising treat on the way: deep-fried butter.
The heart-stopping dish is among eight new deep-fried concoctions that will be unveiled at the State Fair of Texas in Dallas later this month.
"It's like a mix between a biscuit or a croissant that is just stuffed to the gills with butter on the inside," Abel Gonzales Jr., 39, the dish's mastermind, told NBC News.
"I think that's the best way to describe it."
In the field of outlandish fried treats, Gonzales is a pioneer of sorts.
The ex-computer analyst from Dallas won several former state fair competitions with dishes like Texas Fried Cookie Dough; Fried Peanut Butter, Jelly and Banana Sandwich and Fried Coke.
is particularly steep this year. Other offerings battling for supremacy
at the annual expo include deep fried peaches and cream, fried pecan
pie and fried peanut butter cup macaroons.
Gonzales' creation is simple.
He whips pure butter until it is light and fluffy, freezes it, then surrounds it with dough.
butter-laden dough balls are then placed into the deep fryer and voila
- out comes a treat likely to give your cardiologist a coronary.
Gonzales also offers up versions with flavored butters: garlic, grape or cherry.
"These are special foods for a special time," he said.
are a lot of people out there that don't get the fun in what I'm doing.
I've gotten e-mails from people saying, 'You're a menace!'"
"I tell people this is not healthy food. Be careful with it. Take it in moderation. Definitely get your exercise. Eat a salad."