Friday April 16, 2010
Bolivian President Morales holding coca leaf
Coca Colla, which went on sale in Bolivia this week, is named for the indigenous Colla people from the country's highlands.The Guardian muses that the red label on the bottle could be "a symbol of U.S.-led globalization and corporate might" or perhaps "a socialist-tinged affront to western imperialism." Or maybe a jab at the American war on drugs. Probably all of the above.
Coca may be the raw ingredient of cocaine, but in leaf form it's a mild stimulant that has been used in Andean culture for centuries in cooking, medicine, and rituals. Now, the question is: how long will it take for someone to start smuggling the stuff into the country and peddling it out of Brooklyn bodegas?