A recent post from Boston blogger MC Slim JB's (one of our Featured Blogs): The first few moments of interaction with your server can set the tone for an entire restaurant meal. One of my longstanding annoyances at Boston restaurants, probably dating to the late 1990s, was when a server's first question to the table was, “For water, would you like still, sparkling, or...” Faint pause, “Tap?”, this last pronounced with a slight smirk or grimace as if to say, “The peasant option?” Ugh. Really? Trying to shame me into buying bottled water? That's how you want to start this dance?
The reasons this is a terrible practice are obvious:
- Bottled water is not green.
Most bottled water has a huge carbon footprint: it has to be shipped
from far away, and consumes a glass or plastic bottle that may not get
recycled.
- Bottled water does not necessarily taste better than tap, especially here.
Tap water in most of Greater Boston comes from the Quabbin Reservoir,
which many professional water tasters (yes, they exist) rank among the
country's best-tasting, along with New York City and Salt Lake City.
Certainly to my palate, our tap water tastes better than mass-market
waters like Aquafina and Dasani, water from who-knows-where bottled by
PepsiCo and Coca-Cola, respectively. That junk tastes like the plastic
bottle it comes in.
- Times are tougher. Encouraging
what once might have seemed like a harmless indulgence, a bit of living
large, is more unseemly when diners are pinching their discretionary
pennies.
- Pushing bottled water feels like a clip-joint tactic.
Starting off the meal with a crude attempt at bill padding is the
restaurant equivalent of asking a first date, upon collecting them at
their doorstep, “So, you gonna put out for me tonight, or what?”
This
last objection is especially obvious in the North End, a neighborhood
already notorious for its raft of techniques to gouge unwary tourists
and suburbanites.
Strega Boston,
for instance, is famous for simply serving bottled water without
offering tap; many customers incorrectly assume that bottled is
complimentary -- until the check arrives. That don' make me wanna say,
a'salute!, Signore Varano.
Others, including
Trattoria Il Panino and
Cafe Pompeii,
brazenly refuse to serve tap water, a practice which may be illegal
here. I know that France and some US municipalities legally require
restaurants to offer tap water on request. So far, I have been unable to
verify whether Boston or Massachusetts statutes do the same.* But even
if it's legal, refusing to serve tap water flouts local custom, and just
plain feels sleazy. I don't buy the excuse that you don't have the
space for glassware or enough dishwashing capacity: if the South End's
teensy Delux Cafe can serve tap water, so can you. I wouldn't object to a
small surcharge, say, a buck or two per table, to cover your costs.
But forcing me buy bottled water is scummy. It makes me hate you and want to shun your business on principle.
Some
restaurants recognize the offensiveness of pushing bottled water and
have seized it as an opportunity to demonstrate their commitment to
local products, sustainability, and general non-swindling hospitality.
Rendezvous in Central Square,
the wonderful, locavore-before-everyone-jumped-that-bandwagon New
American restaurant in Cambridge, presciently got out in front of this
issue, documenting its rationale for doing so in
this excellent blog essay. Two newer restaurants,
The Russell House Tavern, a fine gastropub in Harvard Square, and
Post 390, a swank Back Bay "urban tavern", offer filtered tap water, with or without gas, for free or a nominal charge. Bravo!
As the
Great Boston Water Panic of 2010
demonstrated, you don't always know what you've got until it's
summarily interrupted by a giant blown water-main coupling. I think our
four-day outage probably reinforced to many Bostonians just how
wonderful it is to have abundant, low-cost, great-tasting tap water. I
happily consume Quabbin tap water at home, and thanks to a recent
investment in a
SodaStream home carbonation system,
no longer buy environmentally-hostile bottled seltzer anymore, either.
There remain few good reasons not to do the equivalent in restaurants.
Go
ahead and drink bottled water if you actually prefer it: I have a few
European ex-pat friends who still do so out of long habit. But the rest
of us should lustily, proudly respond to the “Bottled or tap?”question
with “
Source Municipal” or “
Château Menino
[or whatever the local mayor's surname is]", two droll French
expressions for tap water. Or do as a friend of mine does, and
counterpunch any implied sneer with a sniffy “
Local water, please.” If enough customers do this, perhaps more Boston restaurants will get the message:
pushing bottled water is so very last century.