From the Fat City Blog
: Good for McDonald's. At a time when fast-food franchises are trying to
look like something they're not so they can jump on the healthy
bandwagon, the chain is giving a 32-ounce raspberry to everybody.
McDonald's current campaign -- $1 for any size drink, with the tag line
"get quenched" -- means it understands that a large America still needs
a large drink.
On one of my recent visits to the drive-thru,
the guy behind the box didn't even ask what size I wanted after I asked
whether they had iced tea. Why would he? Who would order a smaller
drink when the extra ounces are free? We're conditioned to believe that
biggie sizing should cost more -- but a larger drink for no more money?
That's getting one over on the man.
It takes guts to introduce a one-size-fits- all drink policy at a time when government at all levels is considering a soda tax
to reduce Americans' caloric intake and potentially fight obesity. Some
would call such obstinance in the face of a changing world the path to
becoming obsolete. McDonald's calls it "happiness for $1." I just think
it's a good strategy.
In a nation that struggles with impulse
control and portion size, it's nice to see a company step up and make
the choice for us. There is no diet in drive-thru, despite what Taco
Bell may assert.
So, America you're not fat -- that's just soda weight.