By Betty Hallock, Los Angeles Times: These are the last days of Sona, the elegant restaurant on La Cienega
Boulevard that has been a fixture of Los Angeles' fine-dining scene for
nearly eight years. On Saturday, after the final mignardises go out to
the last diners, the restaurant will shutter — at least for now.
A little more than a year ago, David Myers, Sona's ambitious,
photogenic chef-owner, was at the helm of an empire. It included not
only his flagship Michelin one-star restaurant but also modern
brasserie Comme Ça, a small chain of Boule pastry shops, a commercial
baking operation and Italian restaurant Pizzeria Ortica, with more on
the way.
But with the announced closing of Sona, only Comme Ça and Pizzeria
Ortica will remain, and those only with new chefs and new management
after a round of firings and departures.
Apparently, there have been some cracks in the House of Myers. In
September, Myers' Swiss partners pulled out of the business, and Sona
filed for Chapter 11 protection from creditors. A settlement with a
lender forced the sale of assets, including much of the restaurant's
million-dollar wine inventory. And in March, Myers announced that Sona,
where a fashionable crowd could indulge in nine-course tasting menus
and plenty of Bordeaux, would close its doors.
Few have had the outsize aspirations of the 36-year-old chef from
Cincinnati who worked for luminaries such as Charlie Trotter in Chicago
and Daniel Boulud in New York before landing in Los Angeles. He has
youthful looks, wavy brown hair and a penchant for surfing, and proved
to be a promising chef with a gift for making splashy promises.
He maintains that he will reopen Sona in a new location in 2011. A
second Comme Ça is slated for the Cosmopolitan of Las Vegas hotel,
which is still under construction. He also has his sights set on Tokyo.
"We have a new opportunity," he said. "Companies evolve, restaurants
evolve."
Though the recession of the last couple of years has left many
restaurateurs in financial straits, Myers denies that Sona's closure is
related to the economy. So what happened?
Business issues
The problems that caught up with Sona offer a glimpse into a restaurant
business that increasingly requires a chef to be more than a creative
cook with big ideas.
"David Myers is a great creative person … and we really appreciated
that to the very end," said Otto Schmid, who helped form Sona's former
managing company, FoodArt Ventures Inc., with his son Basil Schmid and
Myers. "But his way of managing companies, managing people and
accepting cost controls needs some further development."
But the implosion of Sona is probably far more complicated. "David,
Basil and Otto all bought into their own press releases," said Michael
Morris, FoodArt's former president of construction and development.
Morris claims in a lawsuit against FoodArt, filed in L.A. Superior
Court, that he is owed more than $300,000 for construction-related
expenses. Neither Otto nor Basil Schmid nor Myers were available to
comment.
When Sona opened in 2002, the restaurant was considered groundbreaking.
He and his then-wife, pastry chef Michelle Myers, were a culinary "it"
couple. They'd met "over gnocchi," as the story goes, while he was a
sous chef and she a pastry chef at Joachim Splichal's restaurant Patina.
Together, they wowed the critics with their food. "As other young chefs
turn out easy-to-cook, easy-to-please American comfort food, David and
Michelle Myers are taking chances," Times restaurant critic S. Irene
Virbila wrote in her review. "When their intricate, cerebral cuisine
works, eating at Sona is one of the most exciting dining experiences in
the city."
Food & Wine magazine gave Myers a coveted "Best New Chef" award for
2003, dubbing him "one of the most talented young chefs in America."
In 2004, Michelle opened Boule across the street from Sona, replete
with pristine chocolates, pâtes de fruits, macarons and blue-green
packaging that evoked the brand stature of Tiffany.
In the last few years, Myers expanded at a head-turning pace. Even
after he filed for divorce from Michelle in 2007 and she was noticeably
absent from the day-to-day operations, he moved Boule into a bigger
space in October that year and called it Boule Atelier, with the
addition of a bread baker from Japan determined "to change American
bread culture."
Comme Ça opened the same month, again to rave reviews and big crowds. A
smaller Boule store opened in Beverly Hills that December. The
following spring, he announced another Comme Ça near South Coast Plaza,
though that never materialized. But in January 2009, Pizzeria Ortica
debuted in Costa Mesa.
Los Angeles Times