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DineLA Restaurant Week, January 23-28 & January 30-February 2, 2011

TAKE A BITE OUT OF LOS ANGELES DURING DINELA RESTAURANT WEEK
JANUARY 23‐28 & JANUARY 30‐FEBRUARY 4, 2011

Los Angeles is heating up this winter with specially‐priced
three‐course prix fixe menus at 297 of the city’s top restaurants

(LOS ANGELES, CA; January 4, 2011)—Returning for its sixth season January 23‐28 and January 30‐February 4, 2011, dineLA Restaurant Week connects the city’s top restaurants with residents and visiting epicureans. Celebrating the rich culinary culture in Los Angeles, dineLA Restaurant Week offers specially‐priced three‐course prix fixe lunches and dinners at an exciting list of 297 restaurants throughout Los Angeles County. Join LA INC. The Los Angeles Convention and Visitors Bureau and American Express as they present Los Angeles’ beloved bi‐annual culinary event and honor the “rock star” chefs that help make the city one of the nation’s most revered dining destinations.

“We are fortunate to live in Los Angeles where we have access to such a variety of dining options, from long‐standing institutions to new restaurants by nationally acclaimed chefs and restaurateurs,” says Mark Liberman, president and CEO of LA INC.

“dineLA Restaurant Week is a testament to our local talent and consistently offers an impressive list of participants. What’s great about this two week period is that diners benefit from gaining access to the best food in LA at great prices. In return, the 2 restaurants have the opportunity to serve more customers during a traditionally slow time.”

This season, dineLA Restaurant Week welcomes newcomers Jamie Lauren of Beechwood, the iconic Inn of the Seventh Ray, and a restaurant often requested by dineLA fans—David Lentz and Suzanne Goin’s The Hungry Cat. Buzzed about restaurants like Bouchon, Nobu and Comme Ca are returning to the program along with chefs such as Daniel Elmaleh of Cleo and Susan Feniger of STREET.”

dineLA Restaurant Week offers three dining categories (Deluxe, Premier, and Fine Dining) with specially priced three‐course meals for lunch and/or dinner at hundreds of restaurants throughout the city. Diners can choose from three options for each course including appetizer, entrée, and dessert.

Lunch Dinner $ Deluxe Dining: $16 $26 $$ Premier Dining: $22 $34 $$$ Fine Dining: $28 $44

American Express® Cardmembers will be able to register any eligible American Express® Card to receive a $20 statement credit when they dine three or more times during dineLA Restaurant Week at participating restaurants. This exclusive promotion is designed to encourage Cardmembers to take full advantage of the special three‐course meals offered at some of LA’s best restaurants. Cardmembers can learn how to enroll by visiting: www.dineLA.com/RestaurantWeek.

This year, dineLA is proud to partner with Acura and The San Francisco Convention & Visitors Bureau for the “Eat Your Way From SF to LA” sweepstakes. One lucky winner and a guest will win a delicious, one‐of‐a‐kind culinary excursion beginning in San Francisco and traveling down the coast culminating in an exclusive two day food‐filled stay in Los Angeles during the Winter 2011 dineLA Restaurant Week, all in the all‐new Acura TSX Sport Wagon. For more details, visit www.dineLA.com/RestaurantWeek. ABOUT dineLA RESTAURANT WEEK:

dineLA Restaurant Week is a two‐week dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Presented by LA INC. and American Express, dineLA Restaurant Week has been designed to stimulate business and introduce new customers to restaurants located in the many neighborhoods throughout LA County. For more information, please visit: dineLA.com/RestaurantWeek.

dineLA Restaurant Week’s hotel program is being offered again this year, which allows hotel properties with participating restaurants to offer special dineLA rates and culinary 3 packages, with the goal to increase regional and national visitors to Los Angeles during Restaurant Week.

ABOUT dineLA: dineLA is a marketing initiative created by LA INC. The Los Angeles Convention and Visitors Bureau (LA INC.) in partnership with American Express and the LA Restaurant Community to promote the scale, variety, and caliber of talent found in restaurants throughout the city, targeting locals and visitors alike. dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area.

ABOUT LA INC. THE LOS ANGELES CONVENTION AND VISITORS BUREAU: LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, LA INC. is recognized as the city’s official tourism marketing organization. For more information, visit the official visitor information Web site of Los Angeles at www.discoverLosAngeles.com.

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