Thursday June 30, 2011
SALISBURY, NC (June 30, 2011) – Cheerwine® and Krispy Kreme® have teamed up again to re-release their Cheerwine Kreme™ Filled Doughnut in the Carolinas and to debut the remarkable doughnut in Tennessee and Roanoke, VA, just in time for the 4th of July. This one-of-a-kind deliciously sweet treat will be available at participating grocery stores and select Krispy Kreme doughnut shops throughout the Carolinas, Tennessee and Roanoke, VA. But hurry, they are only available in the month of July.
“We knew the combination of these two iconic tastes-of-the-region would appeal to fans of both Krispy Kreme and Cheerwine,” says Chief Marketing Officer for Krispy Kreme, Dwayne Chambers. “We were thrilled with the response from our guests and positive feedback on our social networks, and we are truly excited to be bringing it back.”
The Cheerwine Kreme Filled Doughnut is a Krispy Kreme doughnut filled with Cheerwine flavored Kreme and topped with chocolate icing and sprinkles.
Both Cheerwine and Krispy Kreme call North Carolina home: Cheerwine has been in Salisbury since 1917 and Krispy Kreme in Winston-Salem since 1937. The highly recognizable companies issued their first joint offering in July of last year to great acclaim.
“The Cheerwine Kreme Filled Doughnut is a true celebration of two southern heritage icons doing something quite magical for loyal fans in the south. It is a perfect summer treat, and with the limited run of production and the introduction of the doughnut into Tennessee, we think excitement is going to be through the roof,” said Tom Barbitta, Vice President of Marketing for Cheerwine. “If last year is any indication, we have to tell people to make sure to get them while they can. There’s nothing worse than watching someone else walk away with the last Cheerwine Kreme Filled Doughnut.”
This limited edition treat will be available by the half-dozen at participating BI-LO, Food Lion, Harris Teeter, Ingles Markets, Kroger, Lowes Foods, Piggly Wiggly, Publix and Walmart stores as well as participating Krispy Kreme retail shops in North Carolina, South Carolina, Tennessee (excluding Memphis) and Roanoke VA. Visit http://krispykreme.com/ for your nearest Krispy Kreme location.
To follow Cheerwine and Krispy Kreme on Facebook, visit www.facebook.com/krispykreme and www.facebook.com/cheerwine
Note: For media queries or interview requests please contact Amy Felmeister at 212.229.2294 or firstname.lastname@example.org or Lafeea Watson at 336-726-8878 or email@example.com.
About Cheerwine ®
CHEERWINE: Born in the South, Raised in a Glass.
Launched in 1917 by L.D. Peeler, Cheerwine is a soft drink with a flavor that always surprises. It is an iconic brand from North Carolina. Owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury, N.C., the 94-year-old company is still privately owned and managed by the same founding family; four generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets and convenience stores in select states nationwide and on the website at www.cheerwine.com.
About Krispy Kreme ®
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 650 locations around the world as well as approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.