Tuesday April 10, 2012
Four of our Feature D.C. Bloggers are combining efforts and starting a new media company:
Four Entrepreneurial D.C. Bloggers Launch New Marketing
Lauren DeSantis, Lisa Shapiro, Mary Kong and Johnna Rowe form media collective, 4Bitten Media.
WASHINGTON, DC (April 9, 2012) - Lauren DeSantis of Capital Cooking, Mary Kong of Girl Meets Food, Lisa Shapiro of Dining in DC and Johnna Rowe of Johnna Knows Good Food, have teamed up to create 4Bitten Media.
4Bitten Media is a media collective formed in 2011 to offer businesses branding opportunities on Capital Cooking, Dining in DC, Girl Meets Food and Johnna Knows Good Food. Through the power of group social media outreach and advertising, 4Bitten Media offers exposure to a focused audience of home cooks, restaurant customers and savvy consumers. This is especially valuable to restaurants, food brands, beverage companies, businesses and retailers.
Although there are countless food blogs in the Washington, DC area, these well-connected blogs have maintained large followings due to consistent, useful and relevant content, and regularly garner attention from the Food Network, Washington Post, WUSA-9, Washingtonian, NBC Washington, Eater, Washington City Paper, and more.
"I have always been a big proponent of the collective reach of bloggers," says co-founder Lisa Shapiro. "People rely on us as their ultimate resource of recommendations, and we take this trust very seriously. Working together, we have the power to bring businesses to the forefront of the market share."
Since its official launch last month, 4Bitten has received an overwhelmingly positive response by key restaurant industry players and local media. Several local, national, and international businesses have already signed on, looking to tap into the collective's expansive reach, including RAMMY 2011 Chef of the Year Todd Gray and co-owner, Ellen Gray of Equinox Restaurant, The American Lamb Board, Catoctin Creek Distilling Company, VegWeek 2012, and many more.
In addition to traditional advertising and marketing, 4Bitten Media has future plans to expand their media services to include planning events, editorial integration, social media outreach and strategic planning, and sponsorships.
For more information, please email 4Bitten Media at firstname.lastname@example.org or visit http://4bittenmedia.com. Also connect with 4Bitten Media on Twitter: http://twitter.com/4BittenMedia, and on Facebook: http://www.facebook.com/4BittenMedia
About 4Bitten Media
4Bitten Media is a blog collective formed by Lisa Shapiro, Johnna Rowe, Lauren DeSantis and Mary Kong. Lisa Shapiro established Dining in DC in 2007, with dining reviews, recommendations, tips, news and is well-known for its DC Restaurant Week coverage. Johnna Rowe started Johnna Knows Good Food, featuring recipes, drink mixes plus restaurant reviews, and the highly-acclaimed "Etiquette Tuesday." Television series Capital Cooking with Lauren DeSantis has been exploring the culinary and cultural riches of capital cities around the globe since 2008, and now reaches 20 million homes. Mary Kong started Girl Meets Food in 2009 to highlight unusual food finds, and today continues to feature quirky food stories and offbeat dining guides.