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Man-Up Stache-Up Men's Health Fundraiser, Santa Monica, CA, November 1-30, 2013

Man-Up Stache-Up at Del Frisco's Grille Santa Monica in "Movember"
Del Frisco's Grille Announces Special Menu to Raise Funds for Men's Health Issues through the Movember Foundation throughout the Month of November and Launches Moustache Mondays
 
man-up(Santa Monica, CA; October 21, 2013) - Gentlemen, start your moustaches! Jeffery Harrelson, general manager of Del Frisco's Grille in Santa Monica, is pleased to announce that the restaurant will be participating in "Movember" with a range of events to raise funds for men's health issues through the Movember Foundation. From moustache-growing contests to special menus to moustache trivia, Del Frisco's Grille invites guests to "Man-Up Stache-Up" with a variety of ways to contribute and celebrate "Generation Mo." Del Frisco's Grille is an exciting new eatery dishing up creative twists on American comfort classics with inviting spaces for moustache crews. It's the best place in town to come in with friends for a stellar glass of wine and a prime steak - or a craft beer from Angel City Brewing and Ahi Tuna Tacos.
 
Movember was launched in Australia in 2003 as a fun and visible way to raise funds and awareness for men's health issues, including prostate and testicular cancer.  Today, millions of men around the world start November 1 with a clean shave and grow moustaches for 30 days while they raise funds for men's health-related charities through the Movember Foundation.  Del Frisco's Grille is participating as an official team and anyone who helps raise money will be helping Del Frisco's Grille Santa Monica climb the Movember Team Leaderboard:  http://us.movember.com/leaderboards/team/
 
"We are delighted to join in with our guests to celebrate Movember and help change the face of men's health," said Jeff Harrelson, general manager of Del Frisco's Grille.  "Philanthropy has always been a sincere commitment at Del Frisco's Restaurant Group, and so many of our guests are men. This is a fun way for all of us to get involved, raise awareness and funding for men's health issues and show our guests how much we truly care."
 
At Del Frisco's Grille, staff and guests can join in on the manly action during Movember.  On Friday, Nov. 1, Del Frisco's Grille will offer clean shaves from 3-8 p.m. from iconic West Hollywood barber, Richie the Barber at the "Stache Bash" Movember kick-off party. The party will also feature trivia, drink specials, a raffle, fun prizes, free rides from Santa Monica Free Rideand more. Mostly importantly, the kick-off event will premiere the exclusive MOvember MENu, which features themed items such as The Philly Fuzz, cheesesteak eggrolls with chili sauce; Incog-Meat-O, homemade Italian-spiced meatballs; Food Man Chew, seared Asian tuna salad; The Chick Magnet, a chicken avocado wrap as well as Movember specialty cocktails - the Lip Tickler and Stiff Upper Lip. A percentage of all proceeds from the MOvember MENu will benefit the Movember Foundation.
 
Celebrations continue throughout Movember with "Moustache Mondays" where guests can drop by to show off a well-groomed moustache or stache apparel and receive a complimentary appetizer (one per table of four). Or, receive a "bounce back" coupon good for $10 off in January and February by dining any day of the month. Del Frisco's Grille will also donate proceeds from Movember t-shirts and select menu items to the Movember Foundation, and guests can contribute when paying for their meals.
 
Additionally, Del Frisco's Grille will hold a "Best in Mo" moustache Facebook contest. Participants can enter photos of their moustache with a creative title on the Facebook page for Del Frisco's Grille Santa Monica from November 1 - 22. Voting will take place November 23 - 30, and the winner will be announced on December 3, who will receive a fantastic dinner for four at Del Frisco's Grille, $50 gift certificate for LYFT, gym memberships from Equinox, tickets to area attractions such as Cirque du Soleil TOTEM, Pacific Park, ICE and more.
 
Movember is an ideal opportunity to raise awareness for an important cause, and Del Frisco's Grille is all about doing MO for the community. With a month of celebrations, locals and visitors can join the fun with Mo Bros and Mo Sistas in Santa Monica.
 
About Del Frisco's Grille Santa Monica
Del Frisco's Grille is an exciting new eatery located adjacent from the Santa Monica Pier, that combines the atmosphere of an American bar & grill with upscale entrees, an extensive wine list & hand-crafted cocktails.  This Santa Monica location is the first for the company in California and the seventh location in the country.  Taking the classic bar and grill to new heights, Del Frisco's Grille draws inspiration from bold flavors and market-fresh ingredients. The energetic bar, a destination in itself, creates a buzz throughout the restaurant and sets the stage for an amazing night out.    
 
Located 1551 Ocean Avenue, on the corner of Ocean Avenue and Colorado Boulevard, Del Frisco's Grille is open Monday- Saturday from 11:00 a.m. to 11:00 p.m. and Sunday from 11:00 a.m. to 10:00 p.m. The bar is open late. Brunch is served Saturday and Sunday. For more information visit http://delfriscosgrille.com/menu/santa-monica/.
 
About Del Frisco's Grille
Del Frisco's Grille is modern, inviting, stylish and fun.  Taking the classic bar and grill to new heights, Del Frisco's Grille draws inspiration from bold flavors and market-fresh ingredients.  It is the proud winner of the 2012 Hot Concepts Award presented annually by Nation's Restaurant News.  Del Frisco's Grille is the sister restaurant to the renowned Del Frisco's Double Eagle Steak House and Sullivan's Steakhouse, both owned by Del Frisco's Restaurant Group (NASDAQ: DFRG) of Southlake, TX.  For more information on Del Frisco's Grille, please visit http://delfriscosgrille.com/.
 
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Media Contacts:
Rosalind Napoli / Kim Koury
Spin Public Relations
Rosalind@spinPRgroup.com
Kim@spinPRgroup.com
323-330-9559

Man-Up Stache-Up Men's Health Fundraiser, Santa Monica, CA, November 1-30, 2013

Man-Up Stache-Up at Del Frisco's Grille Santa Monica in "Movember"
Del Frisco's Grille Announces Special Menu to Raise Funds for Men's Health Issues through the Movember Foundation throughout the Month of November and Launches Moustache Mondays
 
man-up(Santa Monica, CA; October 21, 2013) - Gentlemen, start your moustaches! Jeffery Harrelson, general manager of Del Frisco's Grille in Santa Monica, is pleased to announce that the restaurant will be participating in "Movember" with a range of events to raise funds for men's health issues through the Movember Foundation. From moustache-growing contests to special menus to moustache trivia, Del Frisco's Grille invites guests to "Man-Up Stache-Up" with a variety of ways to contribute and celebrate "Generation Mo." Del Frisco's Grille is an exciting new eatery dishing up creative twists on American comfort classics with inviting spaces for moustache crews. It's the best place in town to come in with friends for a stellar glass of wine and a prime steak - or a craft beer from Angel City Brewing and Ahi Tuna Tacos.
 
Movember was launched in Australia in 2003 as a fun and visible way to raise funds and awareness for men's health issues, including prostate and testicular cancer.  Today, millions of men around the world start November 1 with a clean shave and grow moustaches for 30 days while they raise funds for men's health-related charities through the Movember Foundation.  Del Frisco's Grille is participating as an official team and anyone who helps raise money will be helping Del Frisco's Grille Santa Monica climb the Movember Team Leaderboard:  http://us.movember.com/leaderboards/team/
 
"We are delighted to join in with our guests to celebrate Movember and help change the face of men's health," said Jeff Harrelson, general manager of Del Frisco's Grille.  "Philanthropy has always been a sincere commitment at Del Frisco's Restaurant Group, and so many of our guests are men. This is a fun way for all of us to get involved, raise awareness and funding for men's health issues and show our guests how much we truly care."
 
At Del Frisco's Grille, staff and guests can join in on the manly action during Movember.  On Friday, Nov. 1, Del Frisco's Grille will offer clean shaves from 3-8 p.m. from iconic West Hollywood barber, Richie the Barber at the "Stache Bash" Movember kick-off party. The party will also feature trivia, drink specials, a raffle, fun prizes, free rides from Santa Monica Free Rideand more. Mostly importantly, the kick-off event will premiere the exclusive MOvember MENu, which features themed items such as The Philly Fuzz, cheesesteak eggrolls with chili sauce; Incog-Meat-O, homemade Italian-spiced meatballs; Food Man Chew, seared Asian tuna salad; The Chick Magnet, a chicken avocado wrap as well as Movember specialty cocktails - the Lip Tickler and Stiff Upper Lip. A percentage of all proceeds from the MOvember MENu will benefit the Movember Foundation.
 
Celebrations continue throughout Movember with "Moustache Mondays" where guests can drop by to show off a well-groomed moustache or stache apparel and receive a complimentary appetizer (one per table of four). Or, receive a "bounce back" coupon good for $10 off in January and February by dining any day of the month. Del Frisco's Grille will also donate proceeds from Movember t-shirts and select menu items to the Movember Foundation, and guests can contribute when paying for their meals.
 
Additionally, Del Frisco's Grille will hold a "Best in Mo" moustache Facebook contest. Participants can enter photos of their moustache with a creative title on the Facebook page for Del Frisco's Grille Santa Monica from November 1 - 22. Voting will take place November 23 - 30, and the winner will be announced on December 3, who will receive a fantastic dinner for four at Del Frisco's Grille, $50 gift certificate for LYFT, gym memberships from Equinox, tickets to area attractions such as Cirque du Soleil TOTEM, Pacific Park, ICE and more.
 
Movember is an ideal opportunity to raise awareness for an important cause, and Del Frisco's Grille is all about doing MO for the community. With a month of celebrations, locals and visitors can join the fun with Mo Bros and Mo Sistas in Santa Monica.
 
About Del Frisco's Grille Santa Monica
Del Frisco's Grille is an exciting new eatery located adjacent from the Santa Monica Pier, that combines the atmosphere of an American bar & grill with upscale entrees, an extensive wine list & hand-crafted cocktails.  This Santa Monica location is the first for the company in California and the seventh location in the country.  Taking the classic bar and grill to new heights, Del Frisco's Grille draws inspiration from bold flavors and market-fresh ingredients. The energetic bar, a destination in itself, creates a buzz throughout the restaurant and sets the stage for an amazing night out.    
 
Located 1551 Ocean Avenue, on the corner of Ocean Avenue and Colorado Boulevard, Del Frisco's Grille is open Monday- Saturday from 11:00 a.m. to 11:00 p.m. and Sunday from 11:00 a.m. to 10:00 p.m. The bar is open late. Brunch is served Saturday and Sunday. For more information visit http://delfriscosgrille.com/menu/santa-monica/.
 
About Del Frisco's Grille
Del Frisco's Grille is modern, inviting, stylish and fun.  Taking the classic bar and grill to new heights, Del Frisco's Grille draws inspiration from bold flavors and market-fresh ingredients.  It is the proud winner of the 2012 Hot Concepts Award presented annually by Nation's Restaurant News.  Del Frisco's Grille is the sister restaurant to the renowned Del Frisco's Double Eagle Steak House and Sullivan's Steakhouse, both owned by Del Frisco's Restaurant Group (NASDAQ: DFRG) of Southlake, TX.  For more information on Del Frisco's Grille, please visit http://delfriscosgrille.com/.
 
###
 
Media Contacts:
Rosalind Napoli / Kim Koury
Spin Public Relations
Rosalind@spinPRgroup.com
Kim@spinPRgroup.com
323-330-9559

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